Making your research visible is really about making smart, strategic publishing choices. You should ensure that:
There are a wide range of approaches to publishing strategically. However, you can develop a more holistic strategy if you have a systematic approach to developing and reviewing your strategy.
Your first step is to identify the strategic objectives of the piece you are seeking to publish. This will help you select a particular outlet or format to publish in. To help you decide on your strategic objectives, consider the following questions:
Your next steps:
“Invisible research is, by definition, low-impact.”(1) The core purpose of strategic publishing is to make your research more visible and better able to reach the people who need to read it.
(1) Martyn Lawrence of Emerald Group Publishing from his presentation at the Investigating Academic Impact Conference 2011.