It can be useful to review your past performance each time you publish to see how successful your previous strategies have been. You can guide your next publishing strategy by reviewing the performance of:
Questions to consider:
This process will also involve measuring your research impact which you may find yourself doing regularly for other reasons.
Visit the Measure impact section of this guide for tips on this process.
Use the information you gather to help you begin the process of researching potential publication outlets. If publishing in a particular outlet has worked well for you in the past and it aligns with your strategic aims for this project, check that performance of the publication has not changed recently. Or if particular outlets have not been working for you, or your strategic aims have changed, focus on finding new publication outlets.
Review your past performance each time you publish to see how successful your previous strategies have been.