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Porter's 5 Forces explained

What is Porter's 5 Forces?

Porter's 5 Forces was developed by Harvard professor Michael E. Porter. The framework is a model that identifies and analyses five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths.

The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability.

Finding information for a Porter's 5 Forces analysis


"The state of competition in an industry depends on five basic competitive forces" - Michael E. Porter

Threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitutes, intensity of competitive rivalry