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Publishing strategy guide


Social media is a great way to increase awareness of your research, engage with your peers and develop professional connections.

Consider using social media to promote your latest publications. When you mention your publications in social media, link using the DOI so that you can track your mentions using altmetrics.

Tips for making social media work for you as an academic

Choose the tools and platforms that are best for you

  • Where is your audience?
  • Where are your peers?
  • Are there associations you would like to follow or link with?
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Make social media part of your daily routine

It's better to spend a few minutes a day on social media rather than an hour or two once a month.

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You need to make it an ongoing commitment

An abandoned social media profile can be worse than not having one at all.

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Have a social media strategy

  • What message do you want to send and to whom?
  • Identify your goals and have clear outcomes
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Things to remember

white tick in a green circle Double check before you post anything - make sure your comments are appropriate
white tick in a green circle Make sure your social media activity complies with the UNSW social media guidelines
white tick in a green circle If you share or upload copies of publications, make sure you are aware of any licencing arrangements with your publisher, or just share a link to your work in UNSWorks

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